For years, follower count was the golden ticket in evaluating influencer marketing. We believed, the bigger the number, the bigger the impact…or at least so we thought. But as influencer marketing became more popular and mainstream, the narrative changed and the industry’s benchmarks for Success evolved.
At the end of the day, it’s not about how many people see your message, it’s about how many believe it.
On the surface, when you partner with an influencer who has thousands or even millions of followers, it feels like a win. Cause in the end, more eyes means more impressions which in turn means more sales right? But not exactly. High numbers don’t always translate to big impact. Even worse if you choose an influencer who has nothing to do with your demographic. Ultimately this means you’re paying for numbers that look impressive at face value but don’t always move the needle for your business. The industry calls them “Vanity Metrics”
In this social media era, where mindless scrolling has become such a major thing, consumers are quick to scroll past almost anything that looks like an AD, but will most definitely stop for content from people and faces they know and trust. That trust, once properly built and partnered strategically, creates a space for authenticity and genuine engagement and this is what drives buying decisions.
The most effective brand, that’s utilizing influencer marketing in the way it’s meant to, isn’t asking “How many followers does the influencer have?” Instead, they’re asking the right questions:
- Does this creator’s audience overlap with my target market?
- Do they have genuine influence with their community?
- Can they authentically tell my brand’s story?
These are the questions that will give you the results and ensure you choose wisely. It all boils down to quality over quantity, and finding that right match.
Some of the most important metrics to track while engaging with creators are:
- Engagement Rate
- Click Through Rate
- Return on Investment
- Cost Per Acquisition
- Earned Media Value
This is exactly why Restayge was born. Our platform connects brands with creators who not only align with your niche but also bring the kind of authentic trust that drives results. From searching and booking to managing campaigns and payments, Restayge streamlines the process so you can focus on what really matters; building meaningful partnerships that convert.
Visit our website today, explore our vast pool of influencers you can trust across various industries and start your journey to bringing in results, not just reach.
Not sure where to begin? Need support to manage your multi-touchpoint campaign? Book a call with one of our Account Managers here.
Because in today’s noisy digital world, trust isn’t just another metric. It’s the metric that matters most.
